JOB SUMMARY:
The Recruitment Marketing Manager is responsible for leading the company's overall recruitment marketing strategy, execution, and talent community engagement to grow our reach, increase awareness of Textron Aviation’s employer brand, and position our company as the employer of choice. 

The responsibilities of this role include creating brand awareness by managing online and offline communities to promote our company and open roles, managing job fairs and events for various candidate groups in multiple markets. To be successful, this individual will need strong writing, organization, time-management and interpersonal communication skills and a familiarity with recruiting marketing techniques. Ultimately, the successful candidate will focus on researching and developing recruiting strategies to target and recruit top talent. 

JOB RESPONSIBILITIES:
I.    Plan and implement a recruitment marketing and employer branding strategy to attract high-quality applicants and build a pipeline for hard to fill roles.
II.    Network and develop rapport with colleges/universities, community organizations, industry contacts, trade groups, and employees.
III.    Build and manage the company's recruitment and employer brand presence across a wide range of platforms and campaigns.
IV.    Create shareable content appropriate for specific networks that shape the company's recruitment narrative across the full spectrum of audiences.
V.    Stay updated with the latest recruitment tactics and explore new ways to reach and engage our targeted pipelines.
VI.    Manage recruitment marketing vendors as needed to support the recruitment strategy and ensure projects meet milestones, budgetary constraints and company standards. 
VII.    Analyze and report on recruitment marketing performance to improve the company's strategy and overall effectiveness.
VIII.    Oversee company’s career sites regarding employer branding and suggest improvements based on market research
IX.    Create and implement strategies for building a talent network/talent community
X.    Design and plan recruiting events, while increasing employer brand advocates for various events
XI.    Communicate regularly with Talent Acquisition to get a clear view of company’s hiring needs and organizational goals
XII.    Develop creative ways for addressing recruitment challenges, while improving candidate experience and engagement

EDUCATION/ EXPERIENCE: 
•    Bachelor’s degree required in Communications, Journalism, Marketing, or related field
•    Master’s degree preferred 
•    Prior recruitment experience is preferred
•    Minimum 5 years of relative experience in Human Resources, Business, or related field

QUALIFICATIONS:  
•    Display knowledge of recruitment processes and employer branding best practices, including how to tailor content for a variety of direct and indirect roles
•    Display sound judgment and knowledge of the company to protect and manage the company's reputation and image as an employer of choice
•    Experience in curating, creating and editing content, as well as navigating approval processes
•    Strong interpersonal, facilitation, and project management skills
•    Demonstrated ability to think strategically and drive tactical execution
•    Ability to navigate through a complex and matrixed environment
•    Willingness to be agile and flexible in a fast-paced role

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.