Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities.
Ransomes Jacobsen Ltd are seeking a proactive and dynamic Lead Generation Specialist to join our ELiTE sales team. This role is crucial in identifying and nurturing potential customers, supporting the ELiTE sales team by generating high-quality leads. The ideal candidate will be skilled in engaging with potential customers over the phone, understanding their needs, and guiding them through the sales journey from brand awareness to purchase intent.
Key responsibilities include, but are not limited to:
- Conducting outbound calls to potential customers and end-users of our turf care equipment;
- Identifying and qualifying leads, ensuring they meet the criteria for further engagement by the ELiTE sales team;
- Developing and maintaining a comprehensive database of potential customers, tracking interactions and progress through the sales funnel;
- Collaborating with the ELiTE sales team to ensure a seamless handoff of qualified leads;
- Providing insights and feedback in order to refine lead generation strategies and campaigns;
- Staying informed about industry trends, competitor products, and emerging technologies in turf care and electrification;
- Assisting in the development of scripts and communication materials for lead generation activities;
- Participating in regular team meetings to discuss progress, challenges, and opportunities;
- Utilising CRM software to track activity, customer interactions, and follow-ups.